ALÜM
ALÜM
CAST Community — BI Reporting Platform
Location: Golden Hill, San Diego
Region: San Diego
Ownership: MFA / CAST
As of Date
--
Total Units261
Net RSF215,190 SF
Avg Unit SF824 SF
Parking275 Stalls
Retail5,631 SF
TCO ReceivedAug 2026
Est. StabilizationDec 2027
Concession4 Weeks Free
ALÜM Executive Summary Dashboard
Property Snapshot Source: KPI Dashboard & Inventory
Occupancy %
--
of 261 units
Leased %
--
of 261 units
Available to Rent
--
units available
Avg Effective Rent
--
Per unit / month
Rent vs Budget
--
vs proforma
Leasing Pipeline Source: Daily Leasing
Active Leads
--
In pipeline
Tours This Week
--
Scheduled + completed
Leases Signed MTD
--
This month
Pending Apps
--
Awaiting approval
Tour-to-Lease %
--
Conversion rate
Avg Days on Market
--
Vacant units
Competitive Position Source: Competitive Intel
PropertyOccupancyAsking PSFConcessionStatus
ALÜM------Active
525 Olive------Stabilized
Simone on Fifth------Stabilized
Rowyn------Lease-Up
Treehouse------Lease-Up
Asking Rent by Unit Type Source: Unit Mix & Rental
Unit Type# UnitsAvg AskingAsk PSFvs Budget
Studio59------
1 Bed130------
1 Bed+Den9------
2 Bed57------
3 Bed / PH6------
Total261------
Maintenance
Open Work Orders
--
Avg Completion
--
days
Emergency
--
urgent
Social & Reputation
Google Rating
--
Total Reviews
--
Pending Replies
--
Social Media
Followers
--
Engagement
--
last 30 days
Posts MTD
--
Financial Overview Source: Budget & Billing
Total Revenue MTD
--
Collected
Outstanding Balance
--
Pending collection
Collection Rate
--
of billed amount
GOE
--
Operating expenses
EBITDA
--
Net operating income
Leasing Velocity — Last 12 Months
Occupancy Trajectory
Community & Events
Upcoming Events
--
RSVPs
--
Amenity Bookings
This Week
--
Utilization
--
Packages & Guests
Pending Packages
--
Expected Guests
--
today

Daily Leasing

Comprehensive leasing pipeline and operations

Total Active Leads
--
In pipeline
Tours Today
--
Scheduled
Applications Pending
--
Awaiting approval
Leases Signed (MTD)
--
This month

Leasing Pipeline

New
--
Contacted
--
Toured
--
Applied
--
Approved
--
Signed
--

Recent Leads

Name Email Phone Source Stage Score Created Actions
Loading leads...

Activity & Pipeline

Weekly Activity
Lead Source Distribution
Absorption Curve (Budget vs Actual)
Sales Pipeline Funnel

KPI Dashboard

Occupancy, Financial, Maintenance, and Leasing Performance

Occupancy Metrics

Total Units
261
Property inventory
Occupied Units
--
Pre-TCO
Vacancy Rate
--
Leasing target
Avg Days on Market
--
Current average

Financial Performance

Monthly Revenue
--
Year to date
Collections Rate
--
Current
Outstanding Balance
--
Accounts receivable
Average Rent
--
Per unit / month

Maintenance & Operations

Open Work Orders
--
Active
Avg Resolution Time
--
Days to close
Satisfaction Rating
--
Maintenance requests
Incidents This Month
--
Safety events

Leasing Performance

Leads This Month
--
New prospects
Conversion Rate
--
Lead to lease
Tours This Month
--
Property showings
Applications Pending
--
Awaiting approval

Expense Breakdown (Budget vs Actual)

Data Integrity

Metric Status Detail
Lease Reconciliation HEALTHY All leases matched to accounting system
Resident Database HEALTHY No duplicate records detected
Maintenance Data HEALTHY 100% of work orders assigned
Report Timeliness CAUTION Weekly reports 2 days late on average

Asset Manager Note

Daily briefing and property snapshot

Property Overview

Property Name
ALÜM
Address
Golden Hill, San Diego, CA
Total Units
261
Rentable SF
215,190 RSF

Leasing Activity

Loading leasing data...

Maintenance Status

Loading maintenance data...

Financial Summary

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Competitive Market Update

Market intelligence data loading...

Daily Briefing

Generate a daily briefing to see the complete asset manager note with all operational details and recommendations.

Competitive Intelligence

Market comps and competitive positioning

Market Analysis

Charts & Visualizations
$/SF Comparison (Ask vs Effective)
Occupancy Comparison

KPI Evaluation

Competitive Benchmarking

Compares crawled competitive data against internal metrics. Generates signals and recommendations per asset.

Run a crawl or load data to see KPI evaluation.

Portfolio Occupancy

Real-Time Tracker

Real-time occupancy across all tracked assets. Sources: live crawl data, manual overrides, and web-scraped availability.

Rent Forecasting

30/60-Day Projections

30/60-day rent projections based on historical crawl trends. Confidence increases with more data points.

Loading forecasts...

Pricing Guidance

Premium & Risk Analysis

Positioning assessment vs each comp — premium analysis, risk level, and actionable recommendations.

Loading guidance...

Market Alerts

Critical Changes

Significant competitive changes detected from crawl data. Critical alerts require immediate attention.

Loading alerts...

Data & Reporting

Weekly Leasing Memo

Auto-Generated Summary

Auto-generated competitive summary with pricing actions, concessions, and action items.

Click "Generate Memo" to create this week's leasing memo.

Comparable Properties

Summary Table
Property Operator Occupancy Avg Rent $/SF Units Last Crawl
Loading live data...

Competitive Details

Individual Property Cards

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Website Change Log

Crawl History
Property Last Crawl Change Type Description Significance
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Listing & Review Tracker

Platform Presence
Property Zillow Google Facebook Instagram CoStar
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Social & Reputation

Online reviews, social media, and competitive sentiment analysis

Data loads from live crawl pipeline

Sentiment Analysis by Property

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Hashtag Volume Trends (30 Days)

Social Media Hashtag Activity

Review Theme Analysis

Loading theme data from crawl...

Review Aggregation (All Platforms)

Property Google Yelp Apartments.com Avg Rating Total Reviews
Loading live data...

Social Media Activity Tracker

Property Instagram Followers Instagram Posts Engagement Rate Facebook Followers Last Updated
Loading live data...

Listing Platform Status

Property Google Apartments.com Zillow CoStar Photos Floor Plans
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Competitive Sentiment Summary

ALÜM: Public Perception
What Residents Love
  • Luxury design and finishes
  • Prime location in Golden Hill
  • Modern amenities (pool, fitness)
  • Professional management
Potential Concerns
  • Pre-opening: limited reviews yet
  • Competition from Park Summit
  • Pricing premium to market
  • Unknown management culture

Recent Mentions & News

March 20, 2026
San Diego Union-Tribune
"Golden Hill Sees New Boutique Living: ALÜM Opens Leasing to Strong Pre-Opening Interest"
Positive
March 18, 2026
CRE Trends Weekly
"San Diego Multifamily Market Cools: New Supply Tests Pricing Power"
Neutral
March 15, 2026
Axios San Diego
"Park Summit Pre-Lease Momentum Accelerates: 85 Units Leased in Week 1"
Competitive Threat
March 12, 2026
San Diego Magazine
"ALÜM Residences: The Residential Experience Golden Hill Deserves"
Positive
March 10, 2026
CoStar Market Report
"Rowyn Hillcrest Struggles Continue: Occupancy Down, Concessions Up"
Neutral

Social Media Management

Compose, schedule, and monitor social content across all platforms

Total Followers
—
Across all platforms
Posts Published
—
This month
Inbox Messages
—
Unread count
Avg Response Time
—
Hours
Total Engagement
—
Likes + Comments + Shares

Residents

Manage tenant information, leases & activity

Total Residents
200
Active and pending
Occupancy Rate
94%
212 total units
Avg Tenure
—
Average months
Active Maintenance
—
Open requests
Expiring Leases
—
Next 90 days
Satisfaction Score
—
Based on activity
Tenant ID Name Unit Type Status Phone Rent Move-In Actions

Maintenance

Work order management and tracking

Open Orders
0
Awaiting attention
In Progress
0
Being worked on
Completed This Month
0
Finished orders
Avg Resolution Time
0h
Days to complete
Work Order Category Status Urgency Unit Assigned To Scheduled Actions
No maintenance requests yet.

Community

Announcements, events, and community engagement

Title Priority Category Date Status Actions
No announcements yet.

Orders

Longplay HiFi café/bar orders and delivery management

0
Today's Orders
$0
Today's Revenue
0m
Avg Prep Time
0
Open Orders
Order ID Resident Unit Destination Items Total Status Time Actions

Loading orders...
Order #
Order Items
Order Summary
Resident: —
Unit: —
Destination: —
Subtotal: $0.00
Tax (7.75%): $0.00
Service Fee: $2.50
Total: $0.00
Update Status
Status History

Billing

Invoices, payments, and revenue tracking

Total Revenue
$0
YTD collected
Outstanding Balance
$0
Pending payment
Invoices Pending
0
Awaiting payment
Collection Rate
0%
Invoices collected
Invoice # Resident Unit Amount Date Due Date Status Actions
No invoices yet. Property in pre-opening phase.

Amenities Management

Full calendar control over amenity bookings

Select Amenity

Capacity: —
Hours: —
Block Size: 30 min

Select Date

Availability

Select an amenity and date to view availability

Create Reservation

All Bookings

Amenity Type Resident / Owner Date Time Duration Status Created By Actions
No bookings found.

Unit Mix & Rental Inputs

Floor Plans, Views, Penthouse Designations, and Rental Analysis

ALÜM
Golden Hill • San Diego • 261 Units
Total Units
0
PH / JrPH Units
0
Total Terrace SF
0
Avg Market Rent
$0
Occupancy Rate
0%
Occupied / Vacant
0 / 0

View Distribution

Floor Plans

Plan Name Category Bed/Bath SF Range Base Rent Units
Loading floor plans...

Unit Inventory

Unit # Floor Plan SF Terrace SF PH Type View Market Rent $/SF Status Resident Actions
Loading units...

Inventory Summary

Current inventory by bedrooms, occupancy trends, lease expirations

Current Inventory by Bedrooms
BedsUnitsOccupiedLeased AvailableVacantOcc % Avg SFAvg Budget Rent Avg Quoted RentBudget PSF Quoted PSF
Loading inventory data...
ADO% vs Budget Last 12 Mo
Scheduled Occupancy Next 6 Mos
Month 1Month 2Month 3Month 4Month 5Month 6
Current Occupied000000
Scheduled Move-Ins000000
Scheduled Move-Outs000000
End Occ %0%0%0%0%0%0%
Current Vacant Aging
Floor PlanReady0-7d8-30d>30d
Studio0000
1 Bed0000
2 Bed0000
Total0000
Net Lease Expirations (12 Mo)
Move Ins / Move Outs (12 Mo)

Availability

Current available units, pipeline, and phased release strategy

Total Available
0
of 261 units
Leased / Pending
0
0% pre-leased
Model Units
0
Studio, 1BR, 2BR
Exposure (30-Day)
0
Lease expirations
Vacancy Days (Avg)
N/A
Average hold time
Preleased vs Target
0%
Target: 15-20%
Availability by Unit Type
Unit TypeTotalLeasedAvailable% AvailPipeline
Studio0000%0
1 Bed0000%0
2 Bed0000%0
Total0000%0
Phased Release Strategy
PhaseUnits ReleasedCountStatus
Phase 1Studios & Standard 1BR0Released
Phase 2Premium 1BR & 2BR0Released
Phase 3Den & Corner 2BR0Planned
Phase 4+Large 2BR & 3BR0Post-TCO

Inventory & Exposure

24-month lease expiration forecast and unit exposure analysis

Net Lease Expirations Next 24 Months
Studio
1 Bed
2 Bed
3 Bed
Total Expirations
24 Month Exposure Table
Type Mo 1Mo 2Mo 3 Mo 4Mo 5Mo 6 Mo 7Mo 8Mo 9 Mo 10Mo 11Mo 12 Mo 13Mo 14Mo 15 Mo 16Mo 17Mo 18 Mo 19Mo 20Mo 21 Mo 22Mo 23Mo 24
Exposure 000 000 000 000 000 000 000 000
Studio 000 000 000 000 000 000 000 000
1 Bed 000 000 000 000 000 000 000 000
2 Bed 000 000 000 000 000 000 000 000
3 Bed 000 000 000 000 000 000 000 000
Net Lease Expirations 000 000 000 000 000 000 000 000

Package Management

Track all resident packages — receive, notify, and manage pickups

0
Awaiting Pickup
0
Notified
0
Received Today
0
Held / Oversized

Log New Package

All Packages

Resident Carrier Tracking Description Received Status Actions
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Guest Management

Monitor visitor access, check-ins, and guest passes

0
Active Passes
0
Currently On-Site
0
Expected Today
0
Total This Month

Guest Passes

Guest Resident Purpose Access Code Valid Until Status Actions
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Parking Management

Manage garage spots, assignments, and availability across all levels

0
Total Spots
0
Available
0
Assigned
0
EV Charging
0%
Occupancy

Assign Parking Spot

All Parking Spots

Spot Level Type EV Status Assigned To Actions
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Budget Update

Financial overview and variance analysis

Current Phase: Lease-Up

Executive Budget Snapshot

Total Revenue
$0
Budget
$0
Actual
$0
Favorable

Budget Line Item Tracker

Category Line Item Budget (Annual) Budget (Monthly) Actual (MTD) Actual (YTD) Variance ($) Variance (%) Status Per Unit Notes
Loading budget line items...

KPI Bridge

Occupancy Rate %
0%
Target: 95% ▲
Status: On Track

Year-Over-Year Snapshot

CAST Community — Proforma Comparison

  Lease-Up
Proforma		 Year 2
Proforma		 Stabilized
Proforma		 Stab w/ Automation
Proforma
  Annual Per Unit % GMR Annual Per Unit % GMR Annual Per Unit % GMR Annual Per Unit % GMR
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Preventive Maintenance

Master PM schedule, completions, and deficiency tracking

Total PM Items
—
Active
—
Overdue
—
Completed This Month
—
Critical Items
—
Compliance Items
—
Open Deficiencies
—
Due This Week
—
PM # Category Asset Service Task Frequency Criticality Responsibility Next Due Status Actions
Loading PM schedule...
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AI Concierge

ALÜM Resident Services
Claude + GPT

Welcome to the AI Concierge

Order from Longplay HiFi, book amenities, schedule Activate House classes, request maintenance, and more.

Order Food Book Amenity Activate Class Maintenance Spa & Wellness Events

Concierge Tools

Food Ordering
Amenity Reservations
Activate House Classes
Personal Training
Spa & Wellness
Maintenance Requests
Event RSVPs
Concierge History

Recent Activity

No recent activity

Stats

0
Conversations
0
Messages
0
Orders
0
Bookings

Emergency Response

ALÜM Emergency Matrix — Select an emergency type to begin guided response

Re-Entry / Closure Guidance

    Affected Units

    Displacement Summary

    Units Selected: 0
    Total Residents: 0
    Requiring Temp Housing: 0
    Nearby Hotels (Reference)
    Inn at the Park — 0.10 mi
    City24 Hotel Little Italy — 0.71 mi
    Balboa Park Hotel — 0.98 mi
    Porto Vista Hotel — 1.12 mi
    The DEXTRO, Little Italy — 1.12 mi
    Carte Hotel — 1.33 mi
    Best Western Plus Bayside — 1.35 mi
    Hotel Republic — 1.48 mi

    Send Emergency Notice

    Emergency Contacts

    Incident Log

    Activate an incident to start logging